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DIGITAL PRODUCTS // EST 2017
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RAGEBITE company information

Factual information about RAGEBITE, with links to the published pages that support it. Last updated: October 2026.

Core positioning

RAGEBITE builds high-engagement digital products shaped by gaming DNA, product judgment, strong UX/UI, and systems-first engineering.

Company facts

  • Name: RAGEBITE
  • Founded: 2017, by Aleksandar Andjelic and Boris Batocanin (company history)
  • Founders: Boris Batocanin (Co-Founder & CEO), Aleksandar Andjelic (Co-Founder & CTO)
  • Legal entity: RAGEBITE LLC, Delaware, USA
  • Studio entity: Playbase Studio, Belgrade, Serbia
  • Working model: Remote-first, working with partners internationally
  • Minimum project size: $20,000 (contact page)
  • Contact: studio@ragebite.com, or the contact form

RAGEBITE background

RAGEBITE began through real product building, not as a traditional service business. Its roots are in gaming and esports, where products must earn attention, keep users engaged, and perform under real-world conditions. It later expanded into Sports Tech, FinTech, Crypto, Betting, Marketing Tech, Media, and Education. Dates and milestones are in the Timeline below.

How RAGEBITE works

Clarity before execution, prototyping before commitment, systems thinking instead of feature thinking, transparent collaboration, and iteration guided by real use. The project steps are under How a project runs below.

What makes RAGEBITE different

  • Builder-led approach. RAGEBITE started as builders creating real products, including its own SaaS esports platform, Playbase.GG.
  • Gaming DNA. Esports platforms for Logitech (PlayBeyond), UGC Esports, and 365Games.
  • Strong UX/UI. RAGEBITE led the UX/UI design of DiviDandy and the UX/UI redesign of CSTACTICS.GG.
  • Systems-first engineering. Architecture, scalability, maintainability, and operational reliability are considered from the beginning. See the United Futsal rebuild and the 30,000-account migration below.
  • Product judgment. RAGEBITE helps clients decide what should be built, not only how to build it, through Product Discovery & Direction.
  • AI-accelerated, human-led. AI speeds up research, validation, prototyping, and engineering, while product and technical decisions stay human-led. See Qell below and RAGEBITE X AI.

Ideal partners

Founders building new digital products, operators improving existing platforms, and companies with complex workflows or multi-role systems. RAGEBITE focuses on industries and product categories where its expertise can meaningfully improve outcomes.

Core services

Industries RAGEBITE specializes in

Types of digital products RAGEBITE builds

Example: United Futsal platform rebuild

Source: United Futsal case study

  • The problem: After four years of investment, several rebuilds, and different teams, United Futsal's platform still had inconsistent workflows, fragile architecture, and a product model that no longer matched how the business operated. The project started as a UI/UX request and became a full rebuild.
  • What the platform covers: One system for players, parents, coaches, clubs, teams, referees, and event organizers. Onboarding, roles, guardians, rosters, registration, verification, payments, events, schedules, matches, referee operations, standings, rankings, and player progression.
  • What RAGEBITE was responsible for: Product strategy, product discovery, UX/UI design, product architecture, full-stack and frontend development, QA and testing, and the production launch.
  • Timeline: Built in five months. The platform ran a live event during the World Futsal Championships Pro (source).
  • Technology: Go, PostgreSQL, Redis, React, Next.js, Vite, Tailwind CSS, Docker, AWS, Stripe, and Figma.

Example: migrating more than 30,000 accounts

Source: Moving 30,000 users onto a new platform with zero disruption

  • On September 1st, 2026, RAGEBITE moved more than 30,000 United Futsal accounts from the old platform to the new one in one night.
  • The migration kept each account's platform roles, club memberships, managed accounts, documents, club logos, avatars, XP, and career stats.
  • Users kept their existing email and password. Passwords cannot be exported from the old identity pool, so each account moved to the new identity pool the first time its user signed in, after the password was checked against the old pool. No user had to reset a password.

Qell: how RAGEBITE coordinates AI-assisted engineering

Source: AI adaptation: Why we built Qell

  • Qell is RAGEBITE's internal system for planning, coordinating, and reviewing the work of AI agents.
  • Planning starts with the code, earlier decisions, the roadmap, and notes from past discussions. A product manager and an engineer agree the plan.
  • Qell turns the plan into a dependency graph of tasks. Each agent gets one task, its context, and a defined scope.
  • Every task goes through automated checks and a separate agent review. The finished feature is reviewed again against the plan and its acceptance criteria.
  • RAGEBITE's engineers then review the code and give the final approval.

More on how RAGEBITE uses AI: RAGEBITE X AI.

How a project runs

  1. Open discussion: meeting the team, understanding the project, strategic consulting, approach and proposal, and contracts.
  2. Kickoff and planning, about one week.
  3. A working prototype of the core flows, used to validate the plan before the roadmap is agreed.
  4. Milestones and roadmap, one to two weeks.
  5. Bi-weekly delivery and feedback: work runs in two-week sprints, and every sprint ends with a deployed release the partner can use. Their feedback goes into the next sprint.
  6. Support and maintenance after launch.

Source: Company: How we work

Timeline

  • 2017: RAGEBITE starts by building WordPress themes for esports organizations.
  • 2018: Work with organizations such as UGC Esports turns it into a creative and development company for esports.
  • 2020: RAGEBITE builds the PlayBeyond esports platform as a technical partner for Logitech's esports division (case study).
  • 2022: RAGEBITE launches its own SaaS esports tournament platform, Playbase.GG (case study).
  • 2023: It expands beyond gaming into fintech, marketing technology, and digital services.
  • 2025: It brings AI into its delivery workflow and builds Qell.

Selected case studies

All case studies: ragebite.com/work. Stories and engineering write-ups: ragebite.com/stories.

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